From past to present (for a better future): The moderating role of cognitive mindset on spillover effects in environmental behaviors

Abstract Research literature about the environmental spillover effect produced mixed results, revealing that an initial pro-environmental behavior (PEB) is likely to promote either other PEBs (i.e., positive spillover) or inactions and harming behaviors negative spillover). Such inconsistency suggests a possible crucial role of moderating variables. In two experimental studies (N Study 1 = 141, N 2 124), we investigated whether recall past (water-saving vs. water-wasting) affects future intention perform (Study 1) actual 2), depending on participants’ cognitive mindset (manipulated in measured 2). Results showed significant moderator effects. Compared holistic one, analytical more result greater willingness engage PEB 2) when salient. The main contributions studies, limitations research directions are discussed.